The data relating to our own actions and the data generated and reported on by “things”, are also increasingly shared and/or exploited in aggregate form, as so-called Big Data. In this new environment, we are generating extremely detailed personalized or quasi personalized data trails. We are hardly aware about it. These data can be used to map social networks. The spiders’ webs of contacts linked to further contacts. Combined big data and profile can show details of every man and woman’s life, activities, health, beliefs with a high degree of…
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TOMORROWS TECHNOLOGY FOR TODAYS FARMER
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