The data relating to our own actions and the data generated and reported on by “things”, are also increasingly shared and/or exploited in aggregate form, as so-called Big Data. 

In this new environment, we are generate extremely detailed personalized or quasi-personalized data trails even if  we are only half aware of them. These data can be used to map social networks along with the spiders’ webs of contacts linked to further contacts. Combined with Big Data and profiles, they can show surprisingly revealing details  of every man and woman’s life, beliefs, inclinations, health and activities at least with a high degree of probability. Just few “likes” on Facebook suffice to predict religion, race or sexual orientation of the user with high degrees of accuracy.

We know the basic universal instruments related to the personal data are: 1. Universal Declaration of Human Rights, adopted at the third session of the UN General Assembly Resolution 217A (III) of  10.12.1948, which states that no one shall be subjected to arbitrary interference with privacy, family. Everyone has the right to the protection of the law against such interference or attacks (Article 12); 2. International Covenant on Civil and Political Rights (New York,  19.12.1966); 3. Council of Europe Convention on the Protection of  Individuals with regard to Automatic Processing of Personal Data (ETS  N108) (concluded in Strasbourg, January 28, 1981). Today the Big Data sciences turn its appearance in recent years. After some years pass, there will be no need of data scientists, because all process of the big data collection will be automated. This makes a big challenge to the scope of issues related to human rights of the subjects of personal data. This is a complex issue related to ethical, legal, and technological problems of human rights in internet governance.

European Communities, in an age of “Big Data” and the “Internet of  Things” (when more and more physical objects, things are  communicating over the Internet), it  is becoming increasingly difficult to ensure true anonymisation. The more data there are the easier it becomes to identify a person. The “mining” of the Big Data resources in more sophisticated ways tends to lead to the creation of “profiles”. Although these profiles are being used to spot rare phenomena. For example to find a terrorist in a large set of data on thousands of people. 

In Europe, there are strict rules about what companies can and can’t do in terms of collecting, using, disclosing and storing personal information. Since the responsible governments are pushing to make the regulations even stronger. It’s leads to debate about whether it is time for the U.S. to toughen its relatively lax privacy regulations. One side of debaters believe that the U.S. government should refrain from meddling. They say the lack of privacy restrictions in the U.S. has encouraged innovation in the online-marketing industry which is still evolving. As other side of debaters believe that the U.S. government’s experiment with self regulation has been a failure and also believe that Europe’s approach to privacy is superior.

We should not fear of the Big Data concept development and  implementing new technologies in our life. Due to the fast growth in  technologies area and in amount of data and types of data at the  Internet, there is slow reaction from the legal side of our life. This has leads to the lack in laws and policies protecting our privacy. It is the goal of international community to jointly update current laws regulating data and information dissemination policy(including  at  the Internet).

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